Colour
Our belief is that colour should be used intentionally to communicate a message and evoke a specific emotion rather than as an aesthetic choice. As a result, our colour palette is minimalistic and designed to complement our typography and other visual elements.
Our philosophy towards colour is grounded in our core values of simplicity, functionality, and accessibility. We take inspiration from our roots in underground culture, where black and white copy machine zines were a powerful tool for change.
We adhere to the W3C's Web Content Accessibility Guidelines (WCAG) to ensure that our designs are accessible to as many people as possible, regardless of their visual abilities. This includes providing sufficient colour contrast and avoiding the use of colour alone to convey important information. By following these guidelines, we can create designs that are inclusive and accessible for everyone.
Web-Default Colour Systems
In order to maintain a consistent experience for our users, we prefer to rely on the default colour systems available on each platform or device. This approach ensures that our designs are accessible to the widest possible audience and that they adhere to the platform conventions. Additionally, by relying on the default colour systems, we reduce the amount of data that our users need to consume, making our designs more accessible and faster to load.
We only allow non-default colours when black and white are not enough to fulfil a specific function or need, such as the blue colour of hyperlinks.